I helped develop this innovative dental-practice marketing tool from August 1998 to February 1999. Much of its written material is mine, including the kids "ToothTown Adventure" script, below. (This is a lot of fun--you'll be glad you read it.)

CHRIS CUSPID: We interrupt this cheerful moment for an urgent news bulletin. We go live to Mayor Dentist at City Hall.

MAYOR DENTIST: Citizens of Toothtown, we have just received word that Queen Cavity and her Plaque
Army have taken Molarville and are quickly advancing in this direction. We have arranged for an emergency meeting of the Anti-Cavity League...

(Music prefaces the building excitement)

NARRATOR: Meanwhile, at Queen Cavity’s Castle of Corrosion...

QUEEN CAVITY: So, General Plaque, how is our cavity campaign proceeding?

GENERAL PLAQUE: Your Cavityness, our army is closing in on ToothTown and will soon be able to overtake the city.

QUEEN CAVITY: And what of that pesky Anti-Cavity League? Surely SuperBrush and his friends will try to thwart us again!

GENERAL PLAQUE: Oh, I wouldn’t worry about them, your Gingivitisness. Our sugary weapons will demolish ToothTown’s defenses this time!

(Music builds again, view cuts to inner chamber of the Anti-Cavity League)

SUPERBRUSH: Quiet! Quiet! Everybody calm down so we can organize a defense!

FLORA FLOSS: But SuperBrush, our city will decay when that army of plaque descends upon us!

FLASH FLUORIDE: Yeah, even my Fluoride Power is too weak to stand up to the Queen’s sugar onslaught!

MOE MOUTHWASH: But we can’t just stand by and let our fair city decay to the roots!

SUPERBRUSH: And we won’t let that happen. If only there were someone who could help—someone with the power to beat Queen Cavity.

(Mumbling, commotion in the chamber)

SUPERBRUSH: Wait, I’ve got it! There is someone who can help us fight off the plackies!

(More mumbling, commotion...)

FLORA FLOSS: But who?

SUPERBRUSH: That’s easy—YOU.

(Still more commotion in the chamber; closeup of Superbrush looking directly at user)

SUPERBRUSH: Yes, you, kid! Join us. Become a friend of the Anti-Cavity League and defend ToothTown!
NARRATOR: Will you accept the Anty-Cavity League’s request?

(User then chooses to accept the challenge and goes on to play games and complete educational activities that teach proper oral hygiene and entertain at the same time)